Anniken Lauritzen – a woman with over fifteen years of experience in the beauty industry, first as a hairdresser, later as a makeup artist. She has worked backstage at Oslo Runway, on TV productions, music videos and with a number of high-profile names in Norway.
After many years behind the scenes, she wanted to create something of her own. Something that wasn't just about beauty on the outside, but about a sense of self-confidence and identity.
It was on TikTok that Anniken truly found her voice. With humor, honesty, and a colorful personality, she built a large and loyal audience that follows her for exactly that – authenticity. She shares both the glamorous and the everyday, and it was in this universe that the idea for her own fragrance was born.
In December 2024, Anniken had an idea: What if she could create the ultimate date-night perfume – a scent that not only smells good, but makes you feel irresistible?
A perfume that is feminine, sweet and sexy, but at the same time has a mischievous edge. A scent that says:
"I know who I am. I dare."
But this idea didn't come out of nowhere. Anniken has a strong and extensive professional background in perfumery: She has worked as a retail supervisor at both L'Oréal Lux and eSæter – two of Norway's largest cosmetics and fragrance wholesalers, behind brands such as Armani, Gucci, Hugo Boss and Paco Rabanne.
In these roles, she was responsible for over 100 stores across the country, where she trained employees in perfume chains like Fredrik & Louisa and Kicks. She taught everything from fragrance notes and raw materials, to sales techniques and fragrance history – and with this in her backpack, she knew one thing: She was going to create a fragrance that was more than just a smell. It was going to be a feeling. A state. A character.
And so Date Night was born – the first perfume in the series from AL Perfume.
With an idea and a dream in hand, Anniken presented the concept to investors, who immediately saw the potential. Together with Kosmetikk Laboratoriet in Stavanger, one of Norway's most experienced perfumery environments, the work began to make the idea a reality.
The development took over a year – from the first samples to the final composition of notes. Each ingredient has been carefully selected to reflect Anniken's personality: playful, feminine, bold and 100% genuine.
But Date Night is more than just a beautiful scent. It's confidence in a bottle. It's made for anyone who needs a boost before they walk out the door. For those who want to feel sexy, daring and alive. It's there to remind you that it's okay to flirt, to chase the exciting – and to dare to open up to what love can be.
“I created Date Night because I missed it. I was sitting at home, filming my dating stories for TikTok, and I felt like I was missing that last little finishing touch. The one that gave me that 'Let's go' feeling. And since I couldn't find it in stores – I made it myself.”
The result was Date Night Eau de Parfum – with notes of licorice, coffee and rose, wrapped in vanilla and sandalwood. A scent that is soft, safe – and a little dangerous.